Quote 1: "And beyond influencing our ideas, they impact our behavior. The aim of an advertiser is not, ultimately, to change our minds, but to get us to buy particular products; in short, to translate their ideas into our action."
Quote2:You can’t simply expose a person to a piece of artistic activism and expect them to have an epiphany and be magically converted to your cause. If we expect this of our pieces, we’ll only end up frustrated, angry, and confused.
Short Response: In both activism and marketing, simply placing an idea or product in front of someone is not enough. Marketers are not just trying to influence the way that a person perceives a product, rather, they want people to take action and purchase set products. To accomplish this, they have developed systems like the five Ps and the Processing Paradigm. Similarly, activists cannot hope that people are going to have epiphanies from a piece of activist work and magically change to support their causes. Both fields must recognize that meaningful change happens slowly, through clear and repeated engagement, ensuring that the ideas and products they promote are supported by intention and strategy while also understanding how and why people think and act in the ways they do. Persuasion is a process rather than a single moment.
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